Intel has recently unleashed its new media campaign for re-branding.
It is a series of print/tv/internet advertisements built around the
concept of 'Sponsors of Tomorrow'.
Here is the site of their campaign:
http://www.intel.com/tomorrow/
With some catchy lines like 'Our rock stars aren't like yours' and
'Our big ideas are aren't like your big ideas', I am sure this will
result into a lot of traction getting generated in Intel Sales
department :)
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